George Katsaounis, Nikos Poulias
Brand Identity, Corporate Applications, Website
Fitbox66 is one of the well known CrossFit boxes in the southern suburbs on Athens with a lot of respect from the CrossFit Community. Their moto "Next Generation Fitness". They approached us to create their brand identity.
The concept is originated from Route 66 and the American heritage of Fitbox66 owners. The Box is located in Rodopoleos 66 in Helliniko. Our approach was bold typography with a duotone colour scheme. We choose a dark shade of grey and a shade of yellow.